“Grab the Pencil”
“Piase to molyvi” (“grab the pencil”) is a campaign aimed at raising awareness around the chronic disorder of rheumatoid arthritis. The website presents a letter written by a patient, in which he describes the daily difficulties he faces, due to this disorder. The letter uses a custom made web font designed from his hand-writing. The users pick a sentence and hand-write it on a canvas, using their mouse. Afterwards, they share their drawing on facebook, spreading the message around the world.